The role of a customer service practitioner is to deliver high quality services. Your core responsibility will be to provide a high quality service to customers which will be delivered from the workplace, digitally, or through on-going workplace assessment. These may be one-off or routine contacts and include dealing with orders, payments, offering advice, guidance and support, meet-and-greet, sales, fixing problems, after care, service recovery or gaining insight through measuring customer satisfaction. You may be the first point of contact and work in any sector or organisation type. Your actions will influence the customer experience and their satisfaction with the business. You will demonstrate excellent customer service skills and behaviours as well as product and/or service knowledge when delivering to your customers.

You will provide service in line with your companies customer service standards and strategy and within appropriate regulatory requirements. Your customer interactions may cover a wide range of situations and can include; face-to-face, telephone, post, email, text and social media.